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Hard rock got harder , soft rock got softer and artists frustrated with standard musical forms tossed them aside and started their own
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musicians like KISS,Led Zeppelin, Black Sabbath, and Alice Cooper took hard rock in different directions. KISS was less famous for its music than for its outrageous costumes and explosive stage shows, and they blazed the way for rock as spectacle. Led Zeppelin inspired a cult following, encouraged by the band's hard-living reputation and its almost mystical lyrics. Rock got softer in the 1970s as well, thanks to performers like the Carpenters, Barry Manilow(the Eagles, Fleetwood Mac, and the Swedish group ABBA.
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